Boston Mobile Detailing Competition and Business Name Study
The Boston Suburbs offer many advantages to on-site detailing and car washing. First off there are many if not hundreds of competitors in the Boston Suburbs. The actual City of Boston alone there are many car washes and auto detailers and the phone book is stacked with two whole pages worth; three columns not including the ads. Too much yellow and black ink for the average citizen, however most good detailers know it is all about referrals not ads.
There are a few mobile detailers in the Boston Market in the phone books and after traveling the country is amazing how often the same names keep popping up. You would think that the auto detailers of this nation would be more original. The names all start looking the same no matter if you are in Atlanta, Dallas, Las Vegas, Seattle, Denver, Las Angeles, Houston, Orlando, Nashville or even Chicago; Advance Auto Detailing of Boston, is one example as we know of one in LV and in LA. There are a few others which are somewhat innovative such as the Blue Wave Holdings Corp whose washes are called The Blue Wave, similar to Torrance CA and Tampa Bay area wash. Here is a Mayflower type operation called Bradford Auto-Park & Wax with locations in Boston on Avenue De Lafayette, State St. and on the corner of Seaport Ln. Also in Boston is Dr Detail Car Cleaning Service which might be very original to them but anyone in San Fernando CA or Westside will tell you they have been there for some 24 years. Also we have heard of the Detail Doctor, DOC Detail, Dock Detail (boats in WA state area). What's in a name? Well a lot and loyalty also follows strong brands, do these companies have what it takes? How about Executive Car Care, my god there must be 100 of these across the country and in other countries:
http://www.thelocalweb.net/index/CVA/tlw_43699.htm
not all too original, but is that good or bad? Some might say it is good if you are in your second to third week of business, bad if in year 20, having to deal with consumer confusion. Here are some other competitors: Mr Shine Auto Detailing, Park Avenue Advent Auto Detailng, Professional Auto Detailers, and of course Ritz Carlton Car Wash.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs