Performark Chooses to Extend Business Intelligence Partnership with SwiftKnowledge

Eden Prairie, MN (PRWEB) April 16, 2008 -- SwiftKnowledge, Inc. has proven to be the Business Intelligence Solution tool of choice for Performark, Inc. once again. Performark has recently been faced with rapidly evolving customer needs in a highly competitive industry. After an evaluation process, Performark made the decision to upgrade to SwiftKnowledge Version 8 primarily due to the dashboard changes and business focused presentation tool.

Performark is a Lead Management Industry expert. In such an aggressive and complex business, it is imperative that their customers get nothing less than the best in technology. The company requires their technology be flexible with a practical value to their customers that will enable their customers to use their services better. When it comes to business intelligence software, they not only need the best, they need to be able to use it quickly.

Mary Dedrick, the Chief Operating Officer of Performark states that although they are in the early stages of rolling out Version 8 to all their clients, one of their largest clients is already asking for additional implementations. She stated that the tool is "really a knowledge tool. It's got tremendous value. It's telling me what I need to think about and helps me focus on the decisions I need to make. The tool takes a business approach to dashboard development and presentation. It's less about analytics and data mining and much more about interpretation and synthesis of that data so that it's usable at the business and executive level."

Dedrick credits the management team at SwiftKnowledge including Allie Gentry, the cofounder and Chief Technology Officer for the success. "Allie is one of the most creative people I've met, yet she is able to balance cutting edge technology with practicality in order to benefit Performark and our customers. When we first looked at business intelligence solutions, they all presented impressive platforms, but it was very apparent that the SwiftKnowledge Software had been built by someone who truly understands a business user's needs and not just by a software company."

In addition, Dedrick states that the implementation process utilized by SwiftKnowledge aligns perfectly to its own culture and delivery model, which believes in iterative adaptive changes. Gentry credits this alignment to their own mindset based upon the Agile Methodologies. Gentry states, "We know our customers need their data today in order to drive their business. In using the agile methodology and expanding that philosophy throughout our company, we are able to meet the real time needs of our customers.

Through a collaborative effort with our customers and working through an iterative process, our customers get the information they need, when they need it. Our installation takes only hours, with total deployment of information in a matter of weeks."

About SwiftKnowledge, Inc.

SwiftKnowledge Inc., is a Minneapolis based business intelligence software and services company. They have revolutionized the business intelligence market with patented technology and an integrated, powerful, web based analytic solution designed specifically for non-technical end-users. This simple to use, yet sophisticated application allows immediate, secure and customized access to multiple data sources for analysis, reporting and performance management. The core application is on version 8.0 release with over 200 installations and an estimated 10,000 users on a global basis. In 2006, SwiftKnowledge, Inc.was recognized as one of the fastest growing company's in the Midwest by the Minnesota Business Journal. For more information, call Shelly Basalla at 952-832.0166 or visit www.SwiftKnowledge.com

About Performark, Inc.

Performark, with headquarters in Minneapolis, MN, is a leading provider of B2B lead lifecycle management solutions focused on delivering consistent and qualified pipelines of sales-ready opportunities to their clients. Performark specializes in outsourced process and metric driven marketing execution. Their core service disciplines include marketing database services, inquiry management, lead generation, lead nurturing, lead qualification, and performance reporting. Performark's clients include high growth start-ups to fortune 500 companies in a variety of industries leveraging both direct and channel based sales models. For more information please call 1.800.496.5980, or visit their website: www.performark.com

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