New Custom Service Creates a Closed Loop Marketing Solution By Seamlessly Integrating Omniture Into Salesforce AppExchange
Sacramento, CA (PRWEB) September 19, 2007 -- Omniture's Closed Loop Marketing Solution for Salesforce means that marketers can now achieve a holistic, single view of all online, offline and sales pipeline metrics in one system. Never before has one solution enabled business-to-business marketers the ability to measure online marketing ROI to the page view, impression and click level for all marketing tactics, and at the same time view integrated detailed, offline campaign ROI to create a single view of marketing's contribution to sales pipeline.
This provides organizations the real-time capability to change the allocation of their marketing and sales dollars to take advantage of increasingly profitable campaigns; and just as importantly, reducing the allocation of money to poor performing campaigns.
As Omniture Implementation and Support Certified Consultants with CRM consulting backgrounds, PlusOne Analytics is positioned to help clients integrate their marketing and sales reporting tools into a single online interface.
"The creation of a closed loop marketing system is a prime way for Omniture to provide greater value to Salesforce.com clients," said the Co-Founder of PlusOne Analytics, Arlyn Baggot, "This new integration has finally crumbled the walls that have divided online marketing analytics from sales data."
This integration will now create an end-to-end visibility at every single point of the marketing and sales cycles in one dashboard. Arlyn concludes, "Given PlusOne Analytics' background as Omniture Implementation experts and CRM consultants, we have the necessary expertise to ease the transition for Salesforce and Omniture clients so that they can optimize their use of this new tool."
Typical web analytics systems have a large blind-spot. They are completely in the dark when a lead leaves the site and enters the domain of another system. Once the lead leaves the website and enters a CRM system like Salesforce, it disappears and becomes the responsibility of the CRM software.
Until now, these two systems have only been able to communicate in a limited way through manual integrations. The new integration tool provides opportunities to rapidly integrate these tools and provide all the information needed within one system.
PlusOne Analytics now provides a new service that enables any enterprise level organizations the ability to seamlessly integrate Omniture SiteCatalyst into Salesforce's AppExchange.
To learn more about how your organization and will benefit from this integration, please feel free to PlusOne Analytics at (415) 578-3242, send an email to Arlyn (at) plusoneanalytics (dot) com, or go to http://www.plusoneanalytics.com/omniture-salesforce-integration.html to learn more about this offering.
About PlusOne Analytics (http://www.plusoneanalytics.com)
PlusOne Analytics is the first web analytics consulting company focused on providing implementation services exclusively for the Omniture SiteCatalyst? platform. Created as a response to the need in the market for a trusted solution to help implement and integrate SiteCatalyst?, PlusOne Analytics provides Implementation and Support services which serve as the foundation of any successful web analytics experience. We believe that our focus on only one platform allows us to explore web analytics for Omniture customers into the depths that very few can lay claim. We consider this singular focus on one web analytics platform to be a distinct advantage when compared to other web analytics consulting companies who choose to be vendor-neutral.
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