How Unopened Email Can Sell Your Business?
There?s no excuse for writing a bad newsletter. After all, everything you publish about your business reflects back on it in some way.
But did you know you can sell to a client simply by putting a catchy subject line on your email?
That?s it. Nothing more. They don?t even have to open the email.
An example? How about this:
?Never mind platform 9? - there?s some real magic just over the bridge??
Why? Because the wine merchants who put out this newsletter happen to be based in a station!
But here?s a true story that illustrates the point even more clearly ? not from a newsletter owner, but from a newsletter reader?
?I was checking through my inbox ? as I do every morning ? and noticed an email from someone I know. I know him well now, because he uses your service to send me a regular monthly newsletter, and I also know he deals with commercial mortgages.
I was a bit pushed for time, so I didn?t actually open it ? but I thought about him several times on the way to my first meeting.
During the meeting, it became clear that the person I was talking to actually needed a commercial mortgage.
So no prizes for guessing who I recommended??
Sometimes it?s not about the quality of the newsletter ? or even what you say.
Sometimes it?s just about putting your name in front of a key contact ? every month.
Just telling them you?re still there, and still value the relationship.
And giving them an eye-catching subject line that?ll draw their eye to the sender?s name.
Like these, for example:
?New car? Don?t worry ? it?s complicated.?
?An investment? Or a way to fulfil your dreams??
?Are YOU bovvered??
?What to do when the Bank says NO.?
At Newsletter Genie, we specialise in eye-catching subject lines. Not to mention helpful, informative, and eye-catching copy and layout to go with them.
So if you?d like to know more, just get in touch!
Allan Scott is the founder and Director of Newsletter Genie, a total, managed email newsletter service that writes, designs and delivers your newsletter - while you collect the rewards. Visit http://www.on2url.com/app/adtrack.asp?MerchantID=94007&AdID=330231 for details.